Get Ready for the DotCloud Boom

The website has gone from being a tool to talk about and advertise a business, to actually being the business.

At the very onset of what we now refer to as the “dotcom boom,” nobody knew what was going on. Nobody knew the phrase dotcom boom yet, they only knew there was something big happening. Nobody could quite put their finger on what it was, but they wanted in. Many of those who got in early became fabulously wealthy very quickly.

Today we find ourselves in a similar situation.

We are at the beginning of a tremendous wave of transformative cloud-driven innovation that will surpass the innovation and wealth generated during the earlier dotcom boom. This sweeping trend will be driven by simplified business models, as-a-service offerings that reduce the barriers to entry and a new demand for heightened levels of service. It is forever changing how we do business, how we interact with one another, and it will change the very nature of how we define a company. More importantly, cloud has already begun to change the nature of startups and entrepreneurship, giving more people a seat at the table.

The framework of this new boom time is already in place, and we all know it as the “cloud.” Its evolution has morphed the cloud from being a mere set of technologies, to being much more than the sum of its parts — and the catalyst for everything from transforming old-style manufacturing, to creation of born-in-the-cloud alternatives. It is at the heart of the current redefinition of what we think of as a “job.” It is the trigger for a new wave of entrepreneurship.

The webmaster’s role in the dotCloud.

The difference between a dotcom business and dotCloud business is who is seen as the hero. Dotcoms in the 1990s revolved around teams of coders and back-room IT functionaries who built massive e-commerce engines and transactional portals from scratch. Because they were inventing things that nobody had conceived of before and were at the same time inventing the tools used to make them, development costs were high. Dotcoms with what we would consider today to be a simple proposition burned through tens of millions of dollars in venture money before they could make a single dime.

Today, those commercial and technological engines dotcommers put so much effort into developing are available in the cloud for 10 bucks a month — and the king of the hill in today’s new business is the webmaster. The webmaster must present not only an informational portal to potential customers, but an entire virtual business contained in a computer screen, including a transactional face connected to infrastructure-as-a-service back ends, as-a-service apps, and often using development platforms-as-a-service to create new websites that go far beyond yesterday’s web imperative of simply providing information and pretty pictures.

“The role of the website has dramatically changed over the past 10 years, and so too has the role of the webmaster,” said Mark Verkhovski, president of the American Webmasters Association. “Webmasters are no longer just designers and creators of attractive electronic billboards; they are business architects. They are creating what amounts to entire virtual businesses that exist only in the cloud. Increasingly, the website isn’t just something that sends customers to a revenue generator, the website itself is the revenue generator.”

The ever-changing website is at the heart of the dotCloud revolution, having quickly moved from a platform that is static and informational, to one that is highly interactive, which forms the very foundation of most new startups. The website has gone from being a tool to talk about and advertise a business, to actually being the business.

The new dotCloud economy.

The cloud isn’t new, at least in terms of internet speed, where last year’s technology is already obsolete. What is new is the emergence of a new economy that is firmly built on and enabled by cloud technologies. During the early dotcom era, a lot of new technologies came into being, many of which are still with us. But it didn’t truly become a “movement” until the dotcoms started to change the economy and transform from being a tool for business to being the business. The dotcom movement reached its potential when its innovation moved into the non-tech sector, influencing things like manufacturing and retail.

Today, we’re starting to see that happen again, with the emergence of large, completely born-in-the-cloud enterprises, new businesses built on the Internet of Things and entrenched legacy companies with new global and virtualized supply chains — the existence of which have repercussions far outside of their intended reach. Uber, for example, is a born-in-the-cloud company with a relatively simple app. But the company’s impact has been far-reaching, creating a virtual army of part-time entrepreneurs getting in on the new “gig economy,” and even ushering in serious competition to old-school industries like taxicab companies.

“At the heart of this new economy, the webmaster is the new master of ceremonies,” said Verkhovski. “His or her role is one of not just building, but more importantly, one of orchestration and integration. With the website becoming the center of the cloud based enterprise, a startup’s success will be increasingly dependent on the ability to create an online presence that not only presents an attractive public face, but also is capable of orchestrating multiple back ends, vast amounts of data, and several apps, connecting potentially thousands of people, all while offering up assurances of world-class security, speed and reliability of service, and the privacy protections that are demanded by the public.”

The new normal for startups in the dotCloud.

With the website — rather than brick and mortar — sitting firmly at the heart of many new startup businesses, the nature of what it means to launch a business has shifted. “Even during the height of the dotcom boom, startups still needed vast amounts of physical infrastructure, often running their own data centers. And even small startups still ran their own servers on premise,” said Cary Landis, president of SaaSMaker, a development platform as a service that is firmly rooted in the dotCloud phenomenon. “Those same dotcom startups also spent tremendous resources in development from the ground up. As a result, even smaller startups in the nineties needed a large amount of money, and the high cost of entry was a major contributing factor in the demise of so many of those dotcoms.”

“The new normal is driven by the sheer power of the website as a building block of business,” said Verkhovski. “Today’s startup can exist with one person and a laptop doing what it may have taken 20 people to do just a couple decades ago, and with a lot less capital. At the heart of it all is a shift in focus that has taken the website from informational and supplemental to a business, to transactional and being the business.”


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Steve Jobs Last Words

These were Steve Jobs last words…

I reached the pinnacle of success in the business world
In others’ eyes, my life is an epitome of success.

However, aside from work, I have little joy. In the end, wealth is only a fact of life that I am accustomed to.

At this moment, lying on the sick bed and recalling my whole life, I realize that all the recognition and wealth that I took so much pride in, have paled and become meaningless in the face of impending death.

In the darkness, I look at the green lights from the life supporting machines and hear the humming mechanical sounds, I can feel the breath of god of death drawing closer…

Now I know, when we have accumulated sufficient wealth to last our lifetime, we should pursue other matters that are unrelated to wealth…
Should be something that is more important:

Perhaps relationships, perhaps art, perhaps a dream from younger days …
Non-stop pursuing of wealth will only turn a person into a twisted being, just like me.

God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth.

The wealth I have won in my life I cannot bring with me.
What I can bring is only the memories precipitated by love.
That’s the true riches which will follow you, accompany you, giving you strength and light to go on.

Love can travel a thousand miles. Life has no limit. Go where you want to go. Reach the height you want to reach. It is all in your heart and in your hands.
What is the most expensive bed in the world? – “Sick bed” …

You can employ someone to drive the car for you, make money for you but you cannot have someone to bear the sickness for you.
Material things lost can be found. But there is one thing that can never be found when it is lost – “Life”.

When a person goes into the operating room, he will realize that there is one book that he has yet to finish reading – “Book of Healthy Life”.

Whichever stage in life we are at right now, with time, we will face the day when the curtain comes down.

Treasure Love for your family, love for your spouse, love for your friends…

Treat yourself well. Cherish others.

The Epiphony That Changed My Paradigm

This year when the clock struck midnight on January 1st, I wasn’t very inspired to make any resolutions. I guess efforts I had in the past only lasted for a short while and I would eventually fall back into the same old pattern. But I had an epiphany a few weeks ago. I realized that my priorities needed to be rearranged. Through that investigation I’ve discovered something. At first, it sounded basic and elementary. But after I chewed on it for while the light bulbs started lighting up.

The epiphany was simple yet powerful and can be summarized in three easy to remember phrases:  Do less. Focus more. & Accomplish much. Those 3 phrases rung in my head like church bells on a Sunday morning that day, and instantly I knew there was more meaning behind them than first met the eye. This post is my attempt to communicate and to journal my thoughts of this epiphany and how it has already started bringing about evidence of real change for the better in my life. And ultimately I hope to offer you some insight that you can discover in your own journey.


To simplify my life and make it less stressful

Become more strategic and remove the “inactive” action items from my life. Then I will have less on my plate, with some left in the casserole dish for when I’ve finished and get hungry again.

How will I “DO LESS” in 2015?

  • Be more direct in my speech and in written word

    There’s a saying that my Pawpaw said to me when I was a child that stuck with me all these years. He would say, “Listen more and say less” and he’d back it up by rarely saying much, but when he did, it was like the classic EF Hutton commercials, everybody listens when EF Hutton speaks. Pawpaw’s words were few and they affected many back then and even still do today. Yet people today are more comfortable with constant communication through talk, email, text, tweet and post and it just seems like very little is actually being said. One of the most popular social media sites today is And I’ll tell you why I think Twitter is so popular. Because it removes the fluff and leaves room for little interpretation. In 140 characters you have to say what you’re to say. Twitter feeds you a spoonful of soup at a time instead of letting you feed yourself out of your own bowl. This was an intentional and actually rather brilliant move made by the four founders of
  • Divide & Conquer

    When I talk or write I like to use lists. I think it comes from that feeling of accomplishment when you cross out one from the list. We were all taught growing up, “Finish your plate.” or “Always finish what you start” so when we don’t finish something, we automatically revert back to those child-like feelings of inadequacy and insecurity. At the same time, when you finish something you feel a sense of accomplishment and pride.I don’t like having all of my to-dos, projects, goals/wishes on one big list. I’ve found that if I divide them up, I actually get more accomplished. We all know that the key in managing anything is having the right tool. No reason to look any further, Asana is the best free online project/list management tool that does everything I need it to do. Whether you’re a project/list management freak like me or maybe you’ve not used lists at all, you’ll still find Asana extremely helpful in organizing your thoughts, projects, to-do’s, etc.I divide up my lists up into three types of lists:

    • Active projects
      Using Asana I can keep my projects categorized and in different views, set individual due dates on the overall project and the tasks of each project. I collaborate on my projects with others on a regular basis using Asana. There are several ways to filter your lists, View by due date, View by Project name, View Completed Tasks, etc..
    • Wish lists/Goals
      This list is for things I wish for and my goals. This list is more for reflection and brainstorming which usually leads to an active project or to-do list. I manage this list in Asana as well with the thought that if a wish becomes an active project, I can just switch it with a click of a button.
    • Daily To Do’s
      A typical to-do list has tasks that you can resolve fairly quickly in a short time frame. “Wash the car” –  “Make my deposit” – “Feed the dog”. When you finish a task you just cross it out and it leaves your list. Actually, it never leaves your list in Asana it just goes to a different view.

You may think that all this list making and using Asana is just too much to do. After all, we are talking about “doing less” aren’t we? Yes, we are. But you do understand that everything worth having comes with a price.


The words “focus more” are the 2nd part of the phrase for a reason. It’s really impossible to “focus more” without first “doing less”. If you focused more and did less you would just be fully aware of what needed to be done. But if you do less (by strategically removing the clutter), you’ll become more focused on what really needs to be done, and out of that focus you’ll naturally accomplish more.

It’s okay to put energy into the things we have control over; what time you get up in the morning, what time we leave for work. But to put any of your energy into things you don’t have any control over; such as “the bad weather is causing a huge traffic jam”. Neither one of those issues allow you to have any control over them. I must confess, being stuck in traffic is my all time least favorite and most unproductive things in the world that I am forced to deal with living in the massive DFW metroplex. For some reason I go through my ranting and raving for a while before I finally settle down and focus. I might say out loud to myself something like, “Traffic is not going to make me get to work any quicker, so I’ll get there when I get there.” Then I’ll choose to check my email or texts and before you know it everything’s cleared up and I’m moving again.

It’s a proven fact that by deliberately focusing on yourself and calming down, you might even imagine your heart beating slower and becoming more steady. That exercise will lower your stress levels, blood pressure and regulate your breathing faster than any other exercise you can do. Did you know that breathing deeply can increase your life span?

How do I plan to “FOCUS MORE” in 2015?

  • Be strategic with actions and words
    I’m in love with the word strategy. It’s pure definition is awesome and it implies being vigorous in the pursuit of your goal. Picking the right words in every situation or scenario will the difference in a victory or a defeat. I intend on focusing more energy on becoming more strategic in what I say and do. Having strategy is essential in the journey of life.
  • Remove the clutter
    Occasionally from working in a high-tech fast paced job, I get things coming at me right and left. So I have to focus more in 2015 by removing clutter from my life. Even if for a season. I like to go to a different city from where I live and escape from my routine. And every time I come back from one of my “escapes” I feel more invigorated and passionate about my trade again. Schedule your own escape and put it on your To-do list right now! (Get it?)


Remember earlier when I said that you should follow the principles in the order they are listed in: DO LESS, FOCUS MORE and ACCOMPLISH MUCH. When you do that you will naturally make headway and progress in areas of your life.

I’m thinking that if I really tried to carry out the concepts behind my epiphany: DO LESS, FOCUS MORE & ACCOMPLISH MUCH, that I’ll be at the next New Year’s Eve party and instead of mentally making a check list of what I want to do or not do in my life, I’ll be thinking about all the ways I can help someone else in the coming year for a change. I’ll pay it forward for a change of pace. Wouldn’t that be a cool tradition to start at the turn of every New Year?

To close up this post I must plagiarise another popular and familiar saying that we can all quote – “It’s better to give than to receive.” If I rememered as a human being who always gave to other human beings, that would be my legacy. What I leave behind. I’m ready to live beyond the way I’ve lived in the past.

I’m not happy with the results I’m getting today doing things the way I always have.  Are you?