With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

SEO stands for Search Engine Optimization. It is a way that search engines track our websites through code. They then place the website in their search lists based on how well the code was programmed.


Google just recently announced that beginning in July 2018, mobile page speed will be a ranking factor for its mobile search results. Page speed also has a significant impact on user experience, and several aspects of user experience are direct ranking factors, too.

Studies show that the faster a web page loads, the longer visitors will remain, and in most cases, more of them will convert to paying customers compared to visitors on slower websites.

If you’ve managed a website for any length of time, you’ve most likely been on the receiving end of a lot of link requests, and I think it’s a safe bet that most of them were probably terrible. Now I’m going to say something that might hurt your feelings: If you’ve sent a link request, it was probably terrible, too.

Cold link outreach is challenging, and you generally don’t earn very many links in relation to the number of emails you send out. This is because you’re asking for something from a stranger before you’ve built any rapport, which is an almost certain recipe for disaster. Effective link building depends on relationships, not brute force and volume.

Video is a driving force in digital marketing today, and we’re quickly approaching a point where it’s just as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways.

The first is that video often helps to keep interested visitors on your website longer. Google sees this as a sign of a positive user experience, which has a beneficial impact on your organic ranking. A side benefit here is that you’re also giving visitors more of a chance to truly connect with your brand.

The second is that by publishing your videos on Incorporate video into your SEO efforts: YouTube, you have the potential to put your brand in front of a larger audience through YouTube’s search results. (YouTube is often referred to as the “second-largest search engine in the world” due to its position as the second-most-visited website globally after Google, according to Alexa rankings.)

If you have a website or are just starting to build one, thinking about your SEO efforts is probably one of the most important processes you’ll go through in becoming a successful website owner. I can help you develop your campaign, prepare your website, execute the campaign and report on the results. You’ll know exactly who, what, when, where and how your visitors came to your website.

For more information please reach out to me via email at jamie@jamierichards.us, or if you prefer you can use the Contact Form below.