My Strategy For Digital Marketing Is All About Learning & Targeting Your Audience
Learning and targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in the right place and at the right time.
Otherwise, if you are not reaching the right audience, then all your digital marketing efforts – from SEO and PPC to social media and content marketing – have no point and your budget is just going down the drain. By finding and reaching the right audience, you can tailor your messages to appeal specifically to that segment, which then increases your chance of getting their attention.
Reaching the desired target audience is so important that in fact, many companies consider this as a key factor for their campaign effectiveness, and therefore allocate a significant portion of their market research budget for this function alone. According to Forbes Insights report, 43% of companies spend more than half of their budgets reaching specific targets., and 84% of companies expect that investment to increase over the years to come.
Click here to download a very helpful infographic from Digital Marketing Philippines titled “How To Discover & Reach Your Online Target Audience”. It’s got some really helpful information on it.